Wildfox Couture, Jimmy Sommers Brain Child

Jimmy Sommers. The name says it all. Globally acclaimed jazz saxophonist was first struck by his favourite instrument when he was studying in school and residing in his native region in Chicago. However, this passion went on to gain worldwide popularity in the genre of smooth jazz. 

This can be evidenced from the fact that he progressed year after year to launch six melodious and soothing-to-the-ears albums during the course of his flourishing musical career. However, he made sure that he was surrounded with good company.

Taking on from the success in his musical career, he progressed to establish himself as a world-renowned entrepreneur of one of the top brands in LA, namely, Wildfox Couture. Besides being one of the founding members, he is also one of the foundational partners in the publicly traded brand, Baby Genius. 

Jimmy sommers wildfox

With a keen eye for profitable and exciting opportunities, Jimmy Sommers has definitely made himself known as a master of all trades he ventures into. “As an entrepreneur, I am always looking to find a way to maximize the power of the Wildfox brand name”, said Jimmy Sommers, with a wave of excitement.

The CEO and the fashion mogul promised to bring forth a brand of knitwear inspired by the vintage theme and particularly targeted at women. Collaborating with two women who co-created the designs and were immensely inspired by their love for vintage t-shirts, JimmySommers eventually able to bring a brand that continues its legacy till today under the creative direction of Kimberley Gordon. 

Wildfox has now become a symbol for iconic campaigns, superior quality and clothes that tell a tale. With a huge range of tops, skirts, bottoms and dresses, the brand has also extended its collection by the name of White Label that entails luxurious soft laces, chiffons, sweater knits, sequins and velour.

As of today, WIldfox has grown to develop its own lifestyle brand with a wide-ranging variety of Intimates, Sun, Swim, Kids, Denim and accessories. The brand is widely featured in famous retail boutiques such as Planet Blue, Shopbop, Ron Herman and Akira. It has also made its presence known in select department stores like Bloomingdale’s, Nord Strom, Saks Fifth Avenue and Neiman Marcus. 

However, the largest collection of Wildfox is available at its website, wildfoxcouture.co.uk. In the international arena, Jimmy Sommers has taken Wildfox to another level by ensuring its distribution in more than 30 countries including the UK, Spain, France, Germany, Japan, Australia, South Korea, Taiwan, Brazil and Russia. It is also found in eminent stores such as Selfridges, Harrods, Harvey Nichols and TSUM.

Quite recently, the CEO has announced the launch of a new and improved version of the brand’s website as it grows to become popular, especially during the holiday season when the internet becomes the one-stop shopping destination for all. 

As the entrepreneur intended to create an absolutely stunning yet seamless shopping experience for its countless online customers, he worked closely and diligently with a team of architects, engineers, designers and developers to have the new website ready-for-use at the time of the holidays.